Song Dang Store Cooperative
The Song Dang Store Cooperative is a village enterprise that manufactures and sells a variety of agricultural products. Front Kit wanted to preserve its brand value, which contributes to job creation for women and income creation for local residents. To highlight its local originality, illustrations of the village landscape and various vegetables were developed, and the package design renewal concerned the consistency of the brand identity.
Client: Song Dang Store Cooperative
Agency: FRONT KIT
Creative Direction: Min Ah Hong
Art Direction & Design: Yun Woo Shin
Copy Writing: Min Gi Hong
Photo: Mi Hyeon Son (MH photography)
Agency: FRONT KIT
Creative Direction: Min Ah Hong
Art Direction & Design: Yun Woo Shin
Copy Writing: Min Gi Hong
Photo: Mi Hyeon Son (MH photography)