APE RYDER E-BIKES
Client: RKS Motors
Creative Direction: Emerald Padgett
Photography Direction: Oz Seyrek
RKS Motors, a prominent Turkish bike manufacturer, reached out to us searching for a team that can build them a DTC brand for the U.S. market. The branding was completely up to us but, the logo and logo mark had to stay. There were already thousands of bikes with the wordmark and gorilla icon on them. I prioritized working around this and strived to make a strong brand regardless of the challenge.
