The Plastic Surgeons
Brand Identity
Founded by Dr. Vinay Jacob, The Plastic Surgeons (TPS) brings personalised care to the heart of Mumbai. Specialising in plastic, reconstructive, and aesthetic surgeries, TPS offers a wealth of experience under one roof.
Objectives
We aimed to create a brand identity for TPS that represents their expertise but also their deep scientific understanding of the field in an approachable manner.
Challenges
Standing out amongst competitors, it was essential to create a visual identity that embodied TPS’ core values – honesty and care. Transparency was paramount, making it crucial to weave design elements that mirrored these principles and instilled confidence in potential patients.
The Foundation
Our research journey began by exploring the world of medical imagery, deciphering its language of trust and expertise. We delved into patient psychology, studying existing research on anxieties and concerns surrounding plastic surgery.
The Process
The logo is a captivating blend of symbolism and simplicity. Its core, a geometric rectangle, evokes emotions of familiarity, comfort, and security. Within this secure foundation, lies the logomark, a visual representation of the building blocks of plastic surgery. The letters “T”, “P”, S” are subtly present in the logomark.
The Final Canvas
TPS’ new brand identity is approachable, modern and sophisticated, giving a sense of confidence to all their potential and existing customers. From the comforting stability of the rectangular logo to the trustworthy blue and dependable yellow colour palette, the design elements work together to convey a clear message: You are in safe hands.
Design Team
Anushkha Advani, Hitesh Bhanushali, Kritika Arya, Rhea Shanghvi, Rushil Bhattacharya
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