Colorful logo for a vitamin "family" (Lena is the client's daughter and Vit as vitamin)
INTRODUCING LENAVIT - ESSENTIAL VITAMINS FOR THE WHOLE FAMILY!
My task was straightforward: develop a complete brand identity, culminating in a TV commercial. LENAVIT offers a variety of vitamins, ranging from adult multivitamins to enjoyable vegan gummies for kids.
The name "Lenavit" is a blend of "Léna" (our client's daughter) and "VIT" for vitality and vitamins. My aim? Create a vibrant logo promoting health and happiness, with each color symbolizing a different fruit or vegetable, representing the nourishment and joy LENAVIT brings to families.
In the vitamin world, authenticity and professionalism are crucial. People want products they can trust to maintain their well-being. In such a crowded industry, standing out is a challenge, which made designing labels an exciting task.
Final label for C1000 vitamin
My primary goals were authenticity and professionalism. I wanted to show that LENAVIT genuinely cares about providing top-quality supplements.
The labels for adult vitamins had a clean and sophisticated look, signifying professionalism and trustworthiness. They were straightforward yet informative, ensuring customers could easily understand what they were purchasing.
Product visualisation in 3D
Conversely, for kids' gummy bear vitamins, I aimed for a fun and playful design, reminiscent of a fairy tale. Bright colors and a whimsical style were employed to ignite children's imaginations and turn taking vitamins into an enjoyable adventure.
Final label for Mesemaci gummy-vitamin
TV COMMERCIALS
During the brainstorming phase for the TV commercial, I considered everyone in the family's preferences. I explored various ideas and storytelling approaches, ensuring the commercial was both engaging and informative. I strived to create a connection with viewers of all ages.
One of the TV commercials
When considering vitamins for different family members, it's essential to understand their unique needs and priorities. For a mom, health and vitality are often top of mind.
Additionally, taste and ease of consumption play a significant role, especially when it comes to children.
By prioritizing the whole family's interests, I crafted a commercial that not only introduced LENAVIT but also encouraged families to prioritize their health with its help.
The finished product wasn't confined to mainstream TV channels; it also reached audiences on digital platforms like YouTube.
When I show my designs to clients, I want them to be impressed! That's where 3D renders come in. They make the artwork look super real and eye-catching. Regular PDFs can't do that! Thanks to the 3D renders, my Lenavit designs got approved easily.
Happy end...
Thank you!
