Inaugural advertising campaign to launch PelikanMarket, a regional furniture giant, in Pushkino City
The Complete Furniture Collection in Pushkino
Creative conception: Anya Stashkevich and Andrey Gricinskiy
Art direction and graphic design: Anya Stashkevich
Copywriter: Andrey Gricinskiy
Background:
PelikanMarket, a new furniture mall in Pushkino, aims to become the go-to destination for furniture shoppers in the city and surrounding towns.
Solution:
We developed a unique visual concept that leverages the well-known Russian idiom "The Complete Collection of Pushkin" to build a connection between the poet's rich heritage and PelikanMarket's extensive furniture assortment. This translates into the tagline: "The Complete Furniture Collection in Pushkino."
How I did it:
I used Midjourney, an artificial intelligence tool, to create visuals for each communication element.
To design the interiors, I broke down the furniture into individual pieces. I experimented with different materials and styles for each piece, generating them separately in Midjourney. I then ensured consistent lighting and shadows throughout the scene to create a unified interior.
First part of a three-part series, stay tuned
2023
