CITY Sports — Strategy, Branding, OOH, Web & Social Design, Presentation Design
If you're a girl who plays sports, you know the smell of sweat, the exhilaration of a perfect pass, and how your teammates can feel like family. But today's competition sports place too much emphasis on winning at all costs, causing girls to drop out at a faster rate than boys. CITY Sports wanted to change that by creating a multi-sport community in Los Angeles that embraced hard work but prioritized the joy of the game.
