Campaign Description
Partnership campaign for the new school year between Alfa Klase, an academic tutoring school, and IKI, one of Lithuania’s largest retail food chains.
The partnership aims to encourage IKI customers to not miss out on a new school year opportunity and expand their knowledge with Alfa Klase.
Each marketing asset uses the slogan “Let’s grow the fruits of knowledge together”, highlighting the start of a new school year as a time for learning and encouraging people to try new things like recipes, fruits, or exotic dishes.
Scope of the project
- Social media and newsletter ads for both companies;
- Web Hero banners as well as LED screen ads that were circulating on screens in over 100 IKI stores.
