WHAT
RIOW is where textile waste is turned into new and valuable materials, again. More than just a "green" organization that help to recycle, RIOW acts as a guide and companion, encouraging people to not only wear but also do whatever they want, sustainably.
WHY
"In today's world, where thousands of 'green' organizations are aggressively trying to force people to completely change their habits to sustainable ones, the approach can be overwhelming. They often use lofty goals and grand words, and while their intentions are good, such overuse can lead to audiences feeling bombarded rather than inspired. RIOW wants to cut through that 'Eco-clutter' by encouraging people to continue doing whatever they are doing, but in a sustainable way."
HOW
To embody RIOW's essence of companionship and guidance, we've taken inspiration from the remarkable honeyguide bird. Known for its unique symbiotic relationship with humans, the honeyguide leads people to honey, while humans, in turn, leave behind beeswax for the bird—a perfect example of mutual benefit. This bird symbolizes RIOW’s role: to be a supportive friend to all, offering guidance and assistance on the path to sustainability, fostering a harmonious balance with nature.
A distinc Caregiver Achritype with friendly voice that is down-to-earth and empowering
I define RIOW’s voice as “Dewey”, an insightfuil highschool teacher. His class is a melting pot with many different students.Dewey doesn't overwhelm his students with grandiose lectures that fade from memory; instead, he speaks with clarity and simplicity, making every lesson relatable and actionable. Dewey's voice will be direct but gentle that give a feeling of starting small, nothing is big and lofty. Moreover, he will make sure that everyone is well-aware about their effort which will keep they going. He empowering and motivate his students not by scouting or giving command but by being there and guilding. But sometimes, classes become tense and stressful, that is when we need some funny moment from the teacher even it a bad joke it still make us laugh one way or another.
Drawing inspiration from the raw pieces of fabric and seams along with the brand's core values, I've crafted a set of characters imbued with a friendly and playful spirit. Each character is designed to put an instant smile on people face when they see it, making RIOW more approachable and joyful to everyone.
