BRAND COLLATERALS | MECVIZ

Project Details:

MECVIZ: Graduation project.

Client : MECVIZ Endoscopy India Pvt Ltd

Sponsorer: LUMIUM - Design Innovation

Project Objective : Branding for a Medical Device Company - MECVIZ.

Industrial Mentor: Ms. Rolland Varghese.

Here following on behance is the consise presenation of the project, for detailed documentation please refer to http://issuu.com/romarupani/docs/mecviz-branding

Below presentation focuses on Icon Design, Brochure Design & Label Design and production part for the same, which includes different printing process for each.

Mood Board to create icons for each title in the brochure.

Icons designed for each title in the brochure.

Brochure Details:

Total Pages: 16 pages includint title.

Size: 23.38" x 8.27" (Open)

11.69" x 8.27" (Close)

Colors: 4 + 4 colors.

Paper: 300gsm Imported Premium Gloss - Card

Finishing: 4 folds, 4 creases, Online Gloss, Texture UV Coat on both side.

Binding: Center-Pinned.

Printed by: Pragati Offset Pvt Ltd.

Rendered image with illustraion is the front cover page of the brochure and Water Mark of the logo along with the company details is the back cover of the brochure.

Grid for the brochure to create a balance flow of the content in it.

One of the page of the brochure representing flow of content following the grid lines.

MECVIZ Typeface is embossed on cover page.

Rendered image of MECVIZ products on coverpage is UV Coated.

Following are the photographs of MECVIZ Brochure, in which you can also find the usage of Icons.

Label Design Details:

Labels Application: on laparoscopy equipments.

Printing Technique: includes dome buttons, transparency and laser cut process.

Printing Process: includes screen printing and drying, later stage assembly and film exposing.

Label Material: Polyester Matte Finish.

Screen printed top layer of membrane eypad nown as graphic layer is an integeral part which gives location of switched, window, LED's, printing matters with logo and title of instruments.