![store giffgaff Advertising graphic design billboard Outdoor social media Experience refurbished phone](https://mir-s3-cdn-cf.behance.net/project_modules/1400/81b646196134943.661ab824bba95.jpg)
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The UK mobile operator giffgaff asked us to create a bold and PR campaign
to create a strong equation in people’s mind: giffgaff = refurbished phones.
That’s why we found the most reasonable solution: opening a stolen phones’ store!
Case study ↓
![store giffgaff Advertising graphic design billboard Outdoor social media Experience refurbished phone](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7b6e4e196134943.661adbd2cd0b4.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/3545d5196134943.661aac6c6f183.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/aed9c4196134943.661aac6c6f733.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/88cbc5196134943.661ab1dc92964.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/608091196134943.661aadab0939c.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/d6fae0196134943.661ab879e05f5.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/5057d1196134943.661ab879e09f5.gif)
....
![store giffgaff Advertising graphic design billboard Outdoor social media Experience refurbished phone](https://mir-s3-cdn-cf.behance.net/project_modules/1400/14e9d8196134943.661ac700d73c8.jpg)
↓ ↓ ↓
![store giffgaff Advertising graphic design billboard Outdoor social media Experience refurbished phone](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b24d6e196134943.661ab824bbfad.gif)
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![store giffgaff Advertising graphic design billboard Outdoor social media Experience refurbished phone](https://mir-s3-cdn-cf.behance.net/project_modules/1400/174465196134943.661be9573fd5d.jpg)
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Billboards ↓
![store giffgaff Advertising graphic design billboard Outdoor social media Experience refurbished phone](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ca5cde196134943.661ae2cd208b2.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e404c1196134943.661ae2cc4a000.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f08363196134943.661ae2cc49670.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/012b22196134943.661ae2cc49b73.jpg)
...
![store giffgaff Advertising graphic design billboard Outdoor social media Experience refurbished phone](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f65809196134943.661af859cfb04.jpg)
....
....
nnn
nnn
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![store giffgaff Advertising graphic design billboard Outdoor social media Experience refurbished phone](https://mir-s3-cdn-cf.behance.net/project_modules/1400/43ad1c196134943.661b0e1f4321c.jpg)
![store giffgaff Advertising graphic design billboard Outdoor social media Experience refurbished phone](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e66af4196134943.661bf71d26ad9.jpg)
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![store giffgaff Advertising graphic design billboard Outdoor social media Experience refurbished phone](https://mir-s3-cdn-cf.behance.net/project_modules/1400/506a03196134943.661b168f29cfd.jpg)
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![store giffgaff Advertising graphic design billboard Outdoor social media Experience refurbished phone](https://mir-s3-cdn-cf.behance.net/project_modules/1400/64efa1196134943.661bf71d262d2.jpg)
2024 D&AD New Blood Awards winner
Project created for competition ©2024, London (UK)
Concept & design
Emanuele D'Alessandro (Art direction)
Camilla Isabel Tura De Marco (Copywriting)
(IED team)
Emanuele D'Alessandro
Camilla Isabel Tura De Marco
Amina Seck, Silvia Casati, Sara Camera
Thanks to
⎯⎯⎯