Leaf Execution, Inc.

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Brand Identity / Layout Design

Leaf Execution

Leaf Execution is a technology-first, data-driven 3PL company based in Texas, USA. As a member of the HMD Enterprises family, it leverages cutting-edge digital platforms to empower its clients and partners in the freight shipping industry. Offering a wide range of FTL/LTL trucking services, Leaf Execution combines optimal freight rates with exceptional speed and performance.

Assignment

The task was to create a comprehensive brand identity system for a modern trucking brand that uses advanced technology and data analytics to transform the logistics industry. The brand identity needed to reflect the company's innovative approach to reducing empty miles through intelligent algorithms and optimizing routes to minimize carbon emissions. The goal was to communicate Leaf Execution’s commitment to sustainability, efficiency, and technological excellence through a cohesive visual identity that appeals to eco-conscious clients and tech-savvy partners.

Solution

The branding of Leaf Execution, Inc. integrates modern technology and sustainability. The visual identity uses green to symbolize environmental responsibility and deep blue to convey trust and stability. The logo, shaped like a leaf with an embedded arrow resembling a road, features clean, bold lines symbolizing the brand’s reliability, progressive nature, forward movement, and future focus. The printed materials are designed to use recycled cardboard, highlighting Leaf’s commitment to reducing carbon emissions and supporting environmentally friendly practices.

Release: 2024