BVBank - Rebranding Social Communication Plans
Client: BVBank - Bản Việt Bank
Brief: Brand Rebranding Social Communications Plans
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Art Director: Lộc Nguyễn
Designers: Thắng Trương, Trân Nguyễn, Hiển Nguyễn
Brief: Brand Rebranding Social Communications Plans
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Art Director: Lộc Nguyễn
Designers: Thắng Trương, Trân Nguyễn, Hiển Nguyễn
October 2023, marks the 31st birthday of BVBank. They also decided to launch a rebranding campaign with new logo, new brand's promises and concept.
New Brand's concept (briefing): Chúng tôi bắt đầu từ bạn
(Roughly translate: We begins from you)
(Roughly translate: We begins from you)
Base of the brief, we translated the brief into a big idea that covers almost every assets under this idea:
"You-Centric" is the starting idea which I came up, inspired by the brand's new logo: The Isosceles Triangle; with the focal point of the shape is also the centroid of the triangle, which contains the "you" (nerdy I know lol); and aligned with the brand's new promise.
"You-Centric" is the starting idea which I came up, inspired by the brand's new logo: The Isosceles Triangle; with the focal point of the shape is also the centroid of the triangle, which contains the "you" (nerdy I know lol); and aligned with the brand's new promise.
Art Direction
Style: Futurism - Morphism
Tone & Mood: Technology - Target Audience oriented
Style: Futurism - Morphism
Tone & Mood: Technology - Target Audience oriented
Always on Social Posts
Online engagement minigame - 360 degree format
