Spar & Imagine Earth, wanted to create a recycling centre that works with the Spar rewards program as a community initiative that would be based in a lower LSM area in KwaZulu-Natal, South Africa.

My strategy for this brief was to design a wrap for an Imagine Earth Container that communicated, in the following order:

1. It is a Recycling Centre

2. That is a SPAR initiative

3. Powered by Imagine Earth​​​​​​​

Creating awareness around the container and interest was my focus.

This container has a user-friendly recycling machine inside that explains how to correctly use the Imagine Earth process, as well as a Spar employee who is well versed in the holistic user journey.