Bitches
Brand Identity
Brand Identity
London Fashion Week required a brand identity for an evening segment of the event. Bitches was a night of fashion activities, exhibitions, DJs and parties taking place at The Old Truman Brewery on London’s Brick Lane. The brief was to create an identity and design that captured the ferocious independence of the event. The imagery used represented the freedom of the brand and was developed into event goody bags, T-shirts and masks.
