In the working process, the brand name and slogan “Love at First Sip” give us lots of interesting ideas to present traditional traits of Vietnamese coffee and deliver the brand's message. And in Vietnamese, Ume (U mê) means falling head over heels for someone or something.
The letter “U” is illustrated by a coffee cup and a coffee filter dropping on it, the letter “m” then is like a coffee flow lasting to the letter “e”. Finally, the letter “e” has a dark curved line. This design resembles having a dramatic aftertaste, making someone fall head over heel for coffee with only a sip. Moreover, the conical hat, another Vietnamese traditional trait, is also designed on the logo. It’s the hat of the letter “e” (ê in Vietnamese).
Through these images, any guests visiting Cafe Ume easily recognize a Vietnamese brand.
