The Macallan Harmony Collection Launch Event in Taiwan
12 Group planned a comprehensive marketing experience for the launch of The Macallan Whisky - The Harmony Collection. We collaborated with professionals from three different fields to take guests on a magical journey known as the "Arabica Trip." The unique meal design and sensory experience are based on the entire growth process of coffee beans. We transformed Taiwan's creative space into an Arabica garden and showcased the concept of combining coffee and whisky through a sensory experience at the tasting event.