#BahaanoKeSideEffects uses humour to convey the message very effectively. The husband, who might seem over-the-top, has (exaggeratedly) expressed the lengths to which people will go to avoid a painful experience. And the unanticipated by-products/side-effects of such avoidant behaviour. We all steer clear of some types of experiences we have to deal with in life, so there’s nothing to feel overly guilty about. At the same time, the idea was to showcase the ease with which one can get their home painted with the Berger Express Painting Service, and even such avoidants shouldn’t hesitate to pull this off.