Agency P2P Digital
Creative Director Ly Tuong Nghi
Creative Executive Tran Thi Phuong Thanh, Huynh Khanh Vy
Art Director Luong Thi Tuong Vi
Visual Supervisor Luong Thi Tuong Vi
Graphic Designer hiephungism
SOW Visual direction / Character Concept / Key visual
Visual direction
![probiotics medical graphic design art direction key visual Advertising](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/47307b196743001.662546064c43e.png)
Mood board
![probiotics medical graphic design art direction key visual Advertising](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/cae9c4196743001.662546064aa8c.png)
Font / Colors / Elements
![probiotics medical graphic design art direction key visual Advertising](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/515f2b196743001.662546064bf5d.png)
Photos usage guideline
![probiotics medical graphic design art direction key visual Advertising](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5bfcb2196743001.662546064d09f.png)
Big idea and Tagline
![probiotics medical graphic design art direction key visual Advertising](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/561177196743001.662546064b8dc.png)
Character concept
![probiotics medical graphic design art direction key visual Advertising](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d37c6b196743001.662546064b1a2.png)
Key visual
Final version
![probiotics medical graphic design art direction key visual Advertising](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7d1b2e196743001.662546064cbce.png)
Older versions
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e01d62196743001.6625460494451.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0fee9b196743001.6625460494cbb.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/927caa196743001.6625460493a0c.png)