Ads with attitude
La-Tee-Da!'s print ads reflect the core values of the company. We dream up innovative home fragrance products and have a lot of fun in the process.
Flip through a trade rag like Giftware News or Gifts & Dec, and you're hard-pressed to distinguish one vendor's product line from another.
My mission from the very beginning was to create ads that were eye-catching, memorable, and sure to make us stand out from the crowd.
Whenever I'm at a trade show and a retailer tells me they enjoyed our current ad, I feel about ten feet tall.
Some ads I sketch out a concept for and send to my ace graphic artist http://alsobroken.deviantart.com/.
Flip through a trade rag like Giftware News or Gifts & Dec, and you're hard-pressed to distinguish one vendor's product line from another.
My mission from the very beginning was to create ads that were eye-catching, memorable, and sure to make us stand out from the crowd.
Whenever I'm at a trade show and a retailer tells me they enjoyed our current ad, I feel about ten feet tall.
Some ads I sketch out a concept for and send to my ace graphic artist http://alsobroken.deviantart.com/.
I have art directed all La-Tee-Da! print ads since joining the company in 2005.
Here's a sampling of some of my favorites from the last six years.
All ads, like most LTD projects, are done on the cheap and within ridiculous time-frames.
For this ad, the goal was to present La-Tee-Da! as a complete line with a wide range of fragrance delivery systems for the home. I wanted to use the Brady Bunch vignettes to feature new products being released at upcoming trade shows. I collaborated with artist John Clementi (@alsobroken on Twitter) on the headline, tagline & layout. We found great photos from istockphoto.com for the character shots.
The one that started it all. At the time (2006), copycat lines were starting to pop up in the marketplace. Our intent was to have some fun at their expense and to remind our customer base who got the ball rolling with the fragrance lamp trend. I browsed thousands of retro stock photos until I found these two dapper gentlemen (who have since become our unofficial mascots). Graphic artist John Clementi worked his PS magic on the hand holding one of our lamps and viola!
Despite the pitiful old version of our logo and the horrific use of the Papyrus font, this one blazed a new trail for our future marketing efforts.
Our most recent effort, the Blown Away ad served as the introduction for the AromaLume Fragrance Generator. My idea from the start of product development was to pay homage to the classic Memorex ad, but to spin it toward the sense of smell instead of sound. After some failed attempts at altering stock photography, I abandoned the dream for want of something more practical. Little did I know that artist extraordinaire John Clementi had digitally illustrated exactly what was in my mind without me knowing it. Contained in a voluminous publication produced by Atlanta's AmericasMart, this piece brought people to our display with ad in hand.
