Carswell Corporate Identity
Branding
Branding
The objective of the brief was to create an identity for a stockbroking/stock exchange company. I designed the logo with that in mind with the use of the arrow going up and down symbolising rise and falls in the market. I used a serif typeface as I felt that gave it a more industrial look which I what they were looking for. I chose two shades of blue to make the logo stand out and give it a proffessional look.
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