Vidyashilp University | Branding | 2023 | India
Agency Credit: ABND, India
Since its inception, Vidyashilp Education Group has been a strong name in education since 1982. Vidyashilp aims to sculpt education, and not its students - an idea that makes them globally recognised for their core responsibility of transformation.
CHALLENGE
The main challenge was to establish a foundation for the university through a defined positioning,
as well as a strategic visual and verbal plan.
SOLUTION
The idea of ‘Vidyashilp’ is to ‘sculpt education’. Using this as a premise, the brand was built on
the foundation of placing the student at the center of the University. The student is defined as 'YOU', which is described as to look beyond labels, and actively participate in shaping the future.
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