A project created in Brand Identity under the guidance of Lance Rutter. This particular project was for the rebranding of the Motorola Atrix phone in Korea. A campaign booklet was created to show guidelines and explain the underlying feel for the campaign. Inspiration was derived from the Jung Typology Test which carried over into three different logos that spoke for specific personalities that would use the phone. Each logo was then further developed through visual ques taken from the Large Hadron Collider (LHC), confetti, and communal jelly fish sea life.