Embrace by QUA
Creative Direction | Styling | Concept | Campaign
About the brand:
"Named after the Arabic word for power, Qua is committed to designing collections that act as a natural extension of yourself and make you feel the most you. Our wide range of 'modern classics' reflects both an eye towards the future and nostalgia for old school elegance.
The homegrown brand describes the strong, independent and fearless woman of today. She is a confident and ambitious woman who knows exactly what she wants and does not fail to assert herself." - Qua
About the Campaign:
Embrace. Balance. Rise Together.
This #QUACampaign isn't just about power dressing, it's about owning your power.
We balance ambition with focus, symbolized by the water's stillness and the apple's crisp bite. The knowledge stacked high represents women supporting women, lifting each other up with unwavering support.
This season, it's not about competition, it's about collective strength.
Dress for it. Live it. #QUAWomen #PowerDressingRedefined
A campaign by Studio WorkinGrl for Qua, 2020
Muse: Anoushka Bhandari
Behind the Lens: Sumit Kumar
Makeup: Banny
WorkinGrl Team: Aanchal Rai, Yasaswi, Kritika Salhotra
Muse: Anoushka Bhandari
Behind the Lens: Sumit Kumar
Makeup: Banny
WorkinGrl Team: Aanchal Rai, Yasaswi, Kritika Salhotra
