From 24 May 2023 to 10 July 2023

 (48 days)

Team: Tom YU & Jason Wu 

Corporate Identity

The client aims to promote pearl products to the mass market, making them easily accessible to everyone. Therefore, we have chosen to promote DIY pearl jewelry products to attract more households and young individuals.

Our promotional campaign focuses on three key features: emphasizing pearls as Hong Kong's treasure, promoting eco-friendly tourism experiences, and highlighting the environmental value of pearl cultivation in purifying seawater and creating a beautiful marine environment in Hong Kong.

Package design    

2024 Hong Kong Pearl Cultivation Association
- Pearl Promotional and Packaging Design Award
- DIY pearl jewelry Packaging

 Logo animation 

Fallback logo

 Package design process  

I experimented with different packaging structures and attempted to incorporate origami elements to secure pearls.However, due to the overly complex structure and lower durability, I ultimately decided not to use it.