Fruzo is a unique juice brand that embodies freshness and creativity. Brand identity, logo, illustrations, and package designs are all carefully crafted to create a minimal, modern, and playful feel, perfectly reflecting the unusual flavors we offer. Each juice is represented by a specific color - green for pear, red for apple, and yellow for lemon - allowing the illustrations to stand out without overwhelming the product.
For the logo, I maintained consistency with the overall brand design principles. By employing a handwritten font style, I aimed to evoke a sense of casualness, making Fruzo feel like a convenient and accessible choice for anyone on the move.
