![ILLUSTRATION brand identity Advertising Graphic Designer visual identity design logo Character design Packaging Sushi](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0aa21c197408581.663003fdc114c.jpg)
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![ILLUSTRATION brand identity Advertising Graphic Designer visual identity design logo Character design Packaging Sushi](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/de355f197408581.66300738c552c.jpg)
SUSHI NINJA
The art of sushi
Story
From Samurai to Ninja: My journey from inspiration to rebranding. Discover the essence of personal art in commercial work. I was inspired by a personal art of sketching in such a great place
a local simple sushi bar with cute logo character and warm colors located in Alexandria, Egypt.
Design Challenge
Maintaining the original character’s spirit and colors scheme vibes while developing a new fresh visual identity.
Design Solutions
The old samurai logo merged with my personal art sketch vibes & gestures evolves into a dynamic ninja mascot illustration, reflecting the fresh energy of the new character expressing the new visual identity in logo design and illustration for packaging, merch, and graffiti art for advertising.
I made the logo more abstract and more practical for animation with new Arabic calligraphy in Japanese style.
Beliefs
I've always held a firm belief in the power of pure personal art within the commercial creative realm. For me, it's not just about creating for the market; it's about infusing authenticity into every project.
_____
@hishamzt 2024©
PROJECT SCOPE: BRANDING / ILLUSTRATION / PACKAGING
LOCATION: ALEXANDRIA, EGYPT
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![ILLUSTRATION brand identity Advertising Graphic Designer visual identity design logo Character design Packaging Sushi](https://mir-s3-cdn-cf.behance.net/project_modules/1400/99bb0b197408581.66300738c2b9e.gif)
![ILLUSTRATION brand identity Advertising Graphic Designer visual identity design logo Character design Packaging Sushi](https://mir-s3-cdn-cf.behance.net/project_modules/1400/86081f197408581.66300738c36c3.jpg)
![ILLUSTRATION brand identity Advertising Graphic Designer visual identity design logo Character design Packaging Sushi](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b456cf197408581.66300738c0efd.jpg)
![ILLUSTRATION brand identity Advertising Graphic Designer visual identity design logo Character design Packaging Sushi](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e5dd5b197408581.66300738c2fdf.jpg)
![ILLUSTRATION brand identity Advertising Graphic Designer visual identity design logo Character design Packaging Sushi](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8cb19d197408581.66300738c1b7c.jpg)
![ILLUSTRATION brand identity Advertising Graphic Designer visual identity design logo Character design Packaging Sushi](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ec1d4c197408581.66300738c2051.jpg)
![ILLUSTRATION brand identity Advertising Graphic Designer visual identity design logo Character design Packaging Sushi](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d96aa6197408581.66300738c6778.jpg)
![ILLUSTRATION brand identity Advertising Graphic Designer visual identity design logo Character design Packaging Sushi](https://mir-s3-cdn-cf.behance.net/project_modules/1400/703164197408581.66300738c5efa.jpg)
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