The Brief
Amanda Damon, Owner of MunchiLove, is a successful scientist turned baker and has a food truck based out of Durham, NC.
She was looking for a redesign of her original logo that embodied her original idea, while at the same time represented the company with a fresh, modern perspective. Amanda asked me to help create both a linear logo as well as a consistent art mark that could be used for business cards, formal documents, and more.
Amanda Damon, Owner of MunchiLove, is a successful scientist turned baker and has a food truck based out of Durham, NC.
She was looking for a redesign of her original logo that embodied her original idea, while at the same time represented the company with a fresh, modern perspective. Amanda asked me to help create both a linear logo as well as a consistent art mark that could be used for business cards, formal documents, and more.
The Solution
During the design process, Amanda and I worked to create a vision that still included her trademark heart design in her new design. The new designs maintains the original color palette and emphasizes the negative space created by the "M" to include the heart.
The design uses a combination of fine, elgant line weight to contrast the bold usage of the "Lemon Milk" font.
During the design process, Amanda and I worked to create a vision that still included her trademark heart design in her new design. The new designs maintains the original color palette and emphasizes the negative space created by the "M" to include the heart.
The design uses a combination of fine, elgant line weight to contrast the bold usage of the "Lemon Milk" font.
