As a phase of the Rebranding of CH&BE (Formerly Cherry & Berry), a Valentine campaign supported by a video song in collaboration with Sola Omar was created to link with the once-viral first song produced from this same collaboration.
The concept of empowering and moving on is strongly present, as the brand itself is moving on from Black (old identity) to Pink, a more vibrant -still premium- persona of a transforming Brand.
The Music Video
To support the sales through the campaign, supporting content was created to complement the Campaign Visually and match the new identity. It focused on the valentine offers and showcasing the products of the brand.
Project Owner: CH&BE (Formerly Cherry & Berry)
Production House: OMS
Video AD Directed By: Omar Areba
Strategic Creative Director: Camelia Mahdi
Strategic Art Director: Mohamed Dowidar
Photographer: Youssef Diab
3D Visualizer: Amr AbdelNabi
Arabic Copywriter: Yasmina Mohamed
Video Editor: Mahmoud Salama
