Bumruk Responsive eCommerce Design
Shopify Experience Design
2021
Project Summary:
Bumruk was founded in 2020 by two cousins with a mission to revolutionize the beach going experience. They set out creating products that make your day just a little more breezy.
Successfully launching the brand required a unique online shopping experience that appropriately captured the personality and voice of Bumruk with a modern look and feel throughout every page of the site.
Successfully launching the brand required a unique online shopping experience that appropriately captured the personality and voice of Bumruk with a modern look and feel throughout every page of the site.
The Team:
- Echo Boomer Design Team
My Contributions:
- Branding Design Workshop
- Information Architecture Design
- Prototyping
- Animated Interaction Design
- Project Coordination
- Design-to-Development QA
Tools Used:
- Procreate
- Adobe Creative Suite
- Shopify
- Markup
- Optimal Workshop
- Google Suite
- Jira
Project Strategy:
Problem Statement:
How might we design the overall branded experience of Bumruk so that the website compliments the unique personality and overall story of the brand and creates a strong first impression on new site visitors and strengthen path-to-purchase flows.
Main Goals:
1. Strengthen path-to-purchase flows by organizing the information architecture of the site so that users can easily find a product they would like to buy.
2. Conduct branding workshop exercises with the client team to produce new branding guidelines and aesthetics that can be leveraged during the design process.
2. Conduct branding workshop exercises with the client team to produce new branding guidelines and aesthetics that can be leveraged during the design process.
Information Architecture Design: Sitemap
High Fidelity Designs
Scroll Interaction Design - Key Frames
When a user first lands on the homepage and scrolls down, the backpack would slowly rotate as if it was an actual 3d object within the experience. This slight surprise and delight was something the client loved as we finalized development and launched the site. It still stands out as a unique element on the site today, and leaves an immediate impression on new and returing
High Fidelity Clickable Prototypes:
or view the live site
