BRAND IDENTITY
KIDDIE WORLD
At Kiddie World, our name reflects our profound belief that kids represent the future of the world. We firmly believe that every kid, despite their small size, possesses immense potential and wields significant influence. As a preschool, we provide a loving and nurturing environment where children feel supported, valued, and empowered to reach their full potential.
Our preschool philosophy revolves around five key principles: Love, Potential, Growth, Academic, and Social. In an environment characterized by love, we assist kids to reach their full developmental potential, empowering them to grow and excel academically and socially, thus preparing them effectively for the future.
PROCESS AND DESIGN
The brand identity design concept combines adorable charm with professionalism. The goal is to capture the innocence and cuteness of childhood while upholding the esteemed standards of excellence that parents expect from a distinguished educational institution like Kiddie World.
I have designed a visual identity, including a logo featuring various variations that describe the story and purpose of the preschool. The primary palette, including Dark blue, White, and Light Yellow, is complemented by vibrant tones to add a touch of playfulness to the merchandise. The main key visual embodies the preschool’s philosophy, serving as a gentle reminder to parents and students of the core objectives. Each design element is thoughtfully crafted with simplicity, striking a balance between cuteness and professionalism, while ensuring that the brand is easily understood and remembered by the audience.
MERCHANDISE | BRAND VISUALIZATION
Introducing the brand visualization section for Kiddie World Preschool: This curated collection offers a visual journey through the branded merchandise, showcasing the essence of the preschool's identity. From logo mockups to stationery sets and social media assets, each item reflects the preschool's dedication and spirit to education and children.
BRAND GUIDELINE
You can access the full version of the brand guideline via the ebook below or download a PDF version from the Behance downloadable assets for a more readable experience.
PERSONAL PROJECT
