INSPIRATION SOURCES AND MOODBOARDING
IDEATIONS AND SKETCHING
DRAWING ON ADOBE ILLUSTRATOR
CONCEPT NOTE
This logo is inspired from the character of a squirrel who possesses the quirks of curiosity, cautious and boldness when it comes to defending their food sources. The overall shape is composed of curves to represent flow, comical and dynamical attributes. A straight line has been used to depict boldness when it comes to handle a tough situation. The color scheme is monochromatic (shades of brown) to depict the squirrel and a sense of warmth, simplicity, naturalness and stability.
COLOUR PALETTE
PRODUCT MOCKUPS
THANK YOU