PT
O projeto de branding e identidade do Serra Alta realçar os valores únicos deste hotel, estrategicamente situado no topo de uma montanha, proporcionando um cenário ideal para experiências familiares inesquecíveis. Inspirando-nos no glamour dos hotéis dos anos 80, adotamos uma abordagem de marca que evoca uma estética visual nostálgica, complementada por iniciativas exclusivas como um clube dedicado a atividades como tênis, bilhar e pôquer.
O nosso objetivo é criar uma atmosfera distinta, transportando os hóspedes e o próprio hotel para uma época passada, onde a elegância e o charme eram fundamentais. Ao oferecer uma experiência que transcende o comum, convidamos as pessoas a mergulhar numa sinergia que mistura a sensação de voltar no tempo com a fruição de uma realidade única, só possível no cume da montanha. Assim, cada dia de hospedagem torna-se uma oportunidade para o visitante vivenciar uma experiência singular, repleta de elementos que resgatam o encanto do passado e criam memórias inesquecíveis no presente. A marca Serra Alta não é apenas um destino, mas sim uma viagem no tempo, onde cada detalhe contribui para uma experiência autêntica e exclusiva.
O nosso objetivo é criar uma atmosfera distinta, transportando os hóspedes e o próprio hotel para uma época passada, onde a elegância e o charme eram fundamentais. Ao oferecer uma experiência que transcende o comum, convidamos as pessoas a mergulhar numa sinergia que mistura a sensação de voltar no tempo com a fruição de uma realidade única, só possível no cume da montanha. Assim, cada dia de hospedagem torna-se uma oportunidade para o visitante vivenciar uma experiência singular, repleta de elementos que resgatam o encanto do passado e criam memórias inesquecíveis no presente. A marca Serra Alta não é apenas um destino, mas sim uma viagem no tempo, onde cada detalhe contribui para uma experiência autêntica e exclusiva.
EN
The branding and identity project of Serra Alta highlights the unique values of this hotel, strategically located atop a mountain, providing an ideal setting for unforgettable family experiences. Drawing inspiration from the glamour of 80s hotels, we have adopted a brand approach that evokes a nostalgic visual aesthetic, complemented by exclusive initiatives such as a club dedicated to activities like tennis, billiards, and poker.
Our goal is to create a distinctive atmosphere, transporting guests and the hotel itself to a bygone era where elegance and charm were paramount. By offering an experience that transcends the ordinary, we invite people to immerse themselves in a synergy that blends the feeling of stepping back in time with the enjoyment of a unique reality, only possible at the mountain peak. Thus, each day of stay becomes an opportunity for the visitor to experience a singular journey, filled with elements that recall the enchantment of the past and create unforgettable memories in the present. The Serra Alta brand is not just a destination, but rather a journey through time, where every detail contributes to an authentic and exclusive experience.
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Ferds&co
Empresa: Serra Alta Hotel - 2024
Direção criativa: Fernando Almeida
Motion: Gerdiel Custodio
UI: Ayman Youssef
Empresa: Serra Alta Hotel - 2024
Direção criativa: Fernando Almeida
Motion: Gerdiel Custodio
UI: Ayman Youssef