Mo Li Hua
2021
2021
A vintage watches and jewellery brand, Mo Li Hua is a well established jeweller with many years in the industry. Hoping to refresh its identity, the owners looked at revamping both their brand as well as the shop’s interior.
Fine jewellery and watches can go beyond the purely functional, just like the Surrealist movement, it taps into our hidden desires. The designs then play on this, with the idea of peeling back the mundane to find the strange and marvellous.
Similarly to how one can chance upon unique finds in a vintage store, the brand builds on the idea of creating opportunities for one to encounter unconventional pieces.
