Web + Digital Design:
Centre for People Development @ HHS
In my role of Marketing Assistant at Hamilton Health Sciences (HHS), I regularly designed communications and marketing collateral while adhering to brand guidelines, for the Centre for People Development, an internal initiative that offers courses in personal and professional development.
I created turnkey templates and executed designs for a variety of platforms and media while maintaining brand consistency - some of these platforms/mediums include: web design, HTML email, social media, and more.
The design style is clean, modern, minimalistic, professional, trustworthy and friendly.
WEB DESIGN
I lead the initiative's website redesign providing UX wireframes, a prototype to gain useful feedback in aiding the final design, as well as all artwork creation and some minor HTML and CSS. During the execution of the website I collaborated with, and worked closely alongside, the development team and other stakeholders.
EMAIL DESIGN
Weekly marketing emails were designed to promote upcoming courses, effectively increasing course attendance and interest. They were constructed with simple Mailchimp grids, custom HTML, colourful artwork and a general overview and key highlights of the course - this created a minimal, clean, modern design urging the user to follow the link to our website to learn more about and/or register for the course.
SOCIAL MEDIA
Twitter promotion featured clean, minimal, colourful artwork and course highlights. The tweets encouraged users to follow the link to our website to learn more about and register for the course.
Thank You.
