Unisential is a certified natural organic hair care customizable brand, where you can customize your own shampoo & conditioner product based on your hair type & concerns. The brand excludes harmful ingredients which is detrimental towards the hair’s health. These harmful ingredients include (sulfates, parabens, silicones, synthetic dyes, mineral oil, gluten, artificial colors paraffins & phthalates).  What’s unique about the brand is you can customize the fragrance of your choice and the scent level based on your preference. I want to focus on woman from ages 18 & up because of the fact they have a higher percentage rate of 97% of purchasing beauty & haircare products in the U.S. annually compared to men which is 36%.

I want to create a hair care product line for woman of all racial background & hair types. Also, creating a hair solution which can help tackle these following hair concerns they’re dealing with (Alopecia/ Hair Loss, dandruff, dryness, split ends, fizziness, slow growth, heat damaged & color treated). I want to create ads representing women of different hair types, the products & varieties of flavor scents to choose from. Also, they can take a short hair quiz by scanning a QR code to customize their own shampoo, deep conditioner & hair growth oil serum. If there’s any other ingredients, they’re allergic to or sensitive of, and they don’t find the aroma of the product pleasant they can change that.