Anonymous - rebranding project

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Anonymous Project

Rebranding Painter 'Park-Ju Kyung'

In this project, I sought inspiration from the works of the renowned Korean artist, Park Jukyung. Her pieces often feature anonymous individuals, capturing the essence of anonymity that we encounter in our daily lives, passing by countless strangers on the streets.

I reinterpreted Jukyung's original artworks in my own unique style, focusing on the theme of anonymity.

The project title, "Anonymous" reflects the mysterious aura and dark undertones often associated with this concept.

Through my redesigns, I aimed to accentuate the enigmatic quality of anonymity and its presence in our modern society. Each piece delves into the intriguing world of nameless faces, inviting viewers to contemplate the hidden stories and emotions behind the anonymous figures.