My project focused on the rebranding of Arbor Mist Wines. The objective was to capture the essence of the brand’s unique wine style and create a visual identity that embodies its spirit. I drew inspiration from the wine brand BeatBox and juice brands such as Welch's.
Additionally, I researched the brands current target audience and wanted to expand their current audience to include a younger demographic. Revamped the brand colors, logo, font family, icons, artwork, and patterns as well as print, product, and digital design to fit the needs for the rebranded Arbor Mist Wines.
Research: Stylescape & User Profile
Logo Design: Iterations & Process
Type & Color: Iterations & Process
Brand Assets
