Mercedes-Benz AMG OOH
Mercedes-Benz AMG is a sports car series under the international luxury car brand, known for its excellent power performance. To promote the image of AMG models, Mercedes-Benz created a large-scale OOH in Taiwan, hoping to attract more consumers who love sports cars to notice the AMG series. As the creative director of this project, the concept is that the city road is your racetrack. We transformed the familiar street scene into elements on the racetrack. Through this design, consumers feel as if they are on a racetrack when they look out the car window, expressing the powerful sports car element of driving an AMG.