Coca-Cola's Playable Billboard

Mobile gaming has increased by 129% in the last decade. But there's one problem: everyone plays on their phone, alone. How could we spark genuine human connections and bring Coca-Cola's global platform, "Real Magic", to life in the real world?
 
We decided to bring back the good old days of video games in our parent's basement.
 
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Level 1 `The Case´
Level 2 `The Board´
Level 3 `The Activation´
Level 4 `The Game´
Level 5 `The Buzz´

Coca-Cola's Playable Billboard
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