Logo & Brandbook Design for ,,Fondul de Garantare a Depozitelor în Sistemul Bancar''
The primary goal was to craft a logo embodying security and trust, showcasing the company's unwavering dedication to safeguarding clients' finances. The logo, consisting of an icon and text, features two hands tenderly embracing three coins, symbolizing the secure protection offered by the company.
The chosen font, meticulously selected, not only complements the icon's shape but also ensures clear readability and conveys a sense of professionalism, further reinforcing the message of security and reliability. Delving into the color palette, the deep hues of dark blue were deliberately chosen for their inherent associations with trust and stability, while the golden yellow adds a touch of prosperity and financial assurance. Together, these harmonious colors culminate in a cohesive visual identity that resonates profoundly with the target audience, establishing a strong and trustworthy brand presence in the finance industry.
From the iconic logo elements a recognizable pattern was derived. This pattern serves as a visual motif that reinforces the message of security and protection. It adds a layer of dynamism and engagement to the brand's visual identity, making it memorable and distinctive.
The brandbook meticulously details the color palette derived from the logo - dark blue and gold yellow. It explains how these colors are strategically utilized across various brand materials to maintain visual consistency and evoke specific emotions such as trust, stability, and prosperity. Additionally, it outlines the typography chosen for its readability, professionalism, and alignment with the brand's tone and voice.
The brandbook provides a comprehensive guide on how the logo, pattern, color palette, typography, and brand attributes come together to form a cohesive visual identity. It showcases examples of how these elements are applied to stationery, digital assets, marketing collateral, and other brand touchpoints, ensuring a consistent and impactful brand experience across all communication channels.
The brandbook acts as a guiding document for internal teams, external partners, and stakeholders, ensuring a unified brand image and effective communication of the brand message to clients and the industry.
thank you
