.mjml for Stunning Campaigns
Common Design Challenges in Email Campaign Design
Image-Based Content Limitations
Using image format files directly in emailers can lead to various issues,
1. Image Loading Failures:
Large file sizes may cause images to fail to load, impacting the delivery of important information.
2. Blocked Image Display:
Users who have blocked images from loading in their email clients may miss out on crucial content conveyed through images.
To mitigate these issues, it is advisable to convert designs to HTML format, using images solely for aesthetic purposes while conveying essential information through HTML text.
HTML and CSS Challenges
When converting designs to HTML for emailers, several challenges need to be addressed,
1. Inline CSS Requirement:
Many email clients only read in-line CSS, necessitating the inclusion of CSS directly within HTML elements rather than in the head section.
2. Responsive Design:
HTML and CSS need to be crafted to adapt seamlessly to the dimensions of various devices, ensuring optimal display across different screen sizes.
3. Dark and Light Mode Compatibility:
CSS styles should accommodate both dark and light modes of device displays for a consistent user experience.
It's a lot of lines of code that need to be carefully written while converting a mailer design to HTML. Not anymore, MJML is here to make this easy for us.
With MJML, creating captivating emails is easier than ever. Its user-friendly markup language and ready-to-use components tackle common issues like image loading failures, adapt seamlessly to the dimensions, accommodate both dark and light modes and CSS complexities.
Now, crafting visually stunning and effective email campaigns is simple and hassle-free.
MJML streamlines the process, empowering marketers to engage their audience effortlessly.
*Copyright of the email designs is exclusively owned by Think and Learn Pvt Ltd.
Unauthorised reproduction, distribution, or use of these designs is strictly prohibited.
