Lidl - We learn from all the simple things (2018)
Any human relation implies a reciprocal transfer of emotions, values and experiences that shapes both subjects. In order to remind Romanians to cherish day to day moments that are lived alongside those most important in their lives, we developed a new image campaign for Lidl – We learn from all the simple things.
The campaign includes an online spot that can be watched simultaneously from two perspectives, by integrating desktop and mobile elements in a system that offers a unique experience. By accessing the website surprize.lidl.ro/manifesto from a desktop computer, laptop or tablet, a single code is generated, that is then used for pairing with a smartphone. By pressing play, the story is shown on both devices, mirroring the angles of the main characters, who find themselves in different contexts. The story is narrated by INNA and Denis Roabes, the vocalist of The Motans group and the soundtrack of the spot is signed by the two artists for an original Global Records production.
The complete communication mix includes TV, radio, online (via the dedicated page surprize.lidl.ro, alongside a media plan with display and video formats), digital (desktop & mobile app with double perspective and Spotify campaign), cinema (in Bucharest and other main cities), OOH (in Bucharest), BTL and TTL, PR and social media.
