ATELIER S37
Brand Identity
Atelier S37 — a construction design office based in Iasi, Romania, is a testament to the fusion of architectural brilliance and engineering excellence. Founded by architect Smaranda Dobre and engineer Cristian Militaru, Atelier S37 thrives on a foundation of empathy, client understanding and authority needs through technical expertise and innovative design.
Atelier S37 distinguishes itself with a professional and personalised approach to client engagement.
The team emphasises quality, seeking to undertake serious projects for discerning clients. Their service offerings span residential, industrial, public space and interior design, demonstrating their versatility and commitment to excellence.
Atelier S37 provides a broad spectrum of services including: integrated design that combines architecture, structure and installations for cohesive project execution. They offer technical assistance and site monitoring to ensure precision and adherence to design during construction and to meet energy efficiency standards in all projects, to deliver detailed post-construction documentation, and offer deep technical insights and solutions. Additionally, they design functional and aesthetic interior spaces, manage planning documents like P.U.Z. and P.U.D., and provide connected services.
Inspired by Scandinavian minimalism, Atelier S37’s design philosophy integrates simplicity and functionality. Using white as a base colour, complemented by simple geometry and strict lines, they create balanced and harmonious environments that seamlessly blend architecture with nature and human activity.
Atelier S37’s branding is anchored in simplicity and elegance. The logo is designed to be simple and concise,
embodying the essence of architecture. The colour palette features black and white as primary colours,
enriched with natural shades of green, grey, and blue. This combination reflects the company’s commitment
to harmonising built environments with a natural settings.
The branding also includes an illustration that encapsulates the company’s activities, showcasing their diverse
capabilities across various media. This visual representation strengthens their identity and communicates
their expertise effectively.
Their Tagline: Engineering, Architecture, Urbanism and Slogan: Freedom in space. Libertate în spațiu encapsulate Atelier S37’s core values and their mission to create spaces that offer freedom and functionality through innovative design and engineering.
Atelier S37 is a beacon of architectural and engineering prowess in Romania. Their commitment to quality,
personalised client service, and innovative design positions them as leaders in the construction design
industry. By blending Scandinavian minimalism with technical expertise, Atelier S37 continues to create
spaces that are both functional and aesthetically pleasing, setting new standards in the field of architecture
and engineering.
YEAR: 2024
CLIENT: Atelier S37 SRL
LOCATION: Romania, Iasi
DESIGN STUDIO: Creion
