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Bodum Bistro Pop-up

JURI OKITA
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brand identity Logo Design visual identity Brand Design branding Logotype identity art direction Photography hospitality design
Visual identity and art direction for the Bodum Bistro Pop-Up at MoMA Design Store.
brand identity Logo Design visual identity Brand Design branding Logotype identity art direction Photography hospitality design
Budum is the iconic family-owned Danish-Swiss brand, and MoMA collaborated closely with Bodum to refresh their classic products in new colors that are exclusive to MoMA Design Store's customers.
Taking inspiration from the traditional bistro in Europe, the visual identity including art direction was designed to achieve the balance between bistoro's classic and welcoming feel and MoMA Design Store's modern and playful aesthetic.​​​​​​​
brand identity Logo Design visual identity Brand Design branding Logotype identity art direction Photography hospitality design
北欧デンマーク生まれのアイコニックな家族経営のブランド、BodumとMoMA(ニューヨーク近代美術館)とのコラボレーション商品発売のためのポップアップイベント、Bodum Bistro Pop-Up。
イベントと販促資料のアートディレクションを含むビジュアルアイデンティティー開発とグラフィックデザインを担当し、ヨーロッパの伝統的なビストロから着想したクラシックで居心地の良い雰囲気と、MoMA Design Storeの現代的で遊び心のある世界観のバランスを達成するようにデザインしました。
brand identity Logo Design visual identity Brand Design branding Logotype identity art direction Photography hospitality design
brand identity Logo Design visual identity Brand Design branding Logotype identity art direction Photography hospitality design
brand identity Logo Design visual identity Brand Design branding Logotype identity art direction Photography hospitality design
brand identity Logo Design visual identity Brand Design branding Logotype identity art direction Photography hospitality design
brand identity Logo Design visual identity Brand Design branding Logotype identity art direction Photography hospitality design
brand identity Logo Design visual identity Brand Design branding Logotype identity art direction Photography hospitality design
brand identity Logo Design visual identity Brand Design branding Logotype identity art direction Photography hospitality design
brand identity Logo Design visual identity Brand Design branding Logotype identity art direction Photography hospitality design
brand identity Logo Design visual identity Brand Design branding Logotype identity art direction Photography hospitality design
brand identity Logo Design visual identity Brand Design branding Logotype identity art direction Photography hospitality design
brand identity Logo Design visual identity Brand Design branding Logotype identity art direction Photography hospitality design
brand identity Logo Design visual identity Brand Design branding Logotype identity art direction Photography hospitality design
brand identity Logo Design visual identity Brand Design branding Logotype identity art direction Photography hospitality design
brand identity Logo Design visual identity Brand Design branding Logotype identity art direction Photography hospitality design
CREDITS
Creative Direction: Amy Kim
Photographer: Heidi Bohnenkamp
Styling: Natalie Norman-Kehe
Retouching: Michael Piña


More work on @juriokita + juriokita.com.


Bodum Bistro Pop-up
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JURI OKITA's profile
New York, NY, USA

Bodum Bistro Pop-up

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