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Dilmah Pop Up Store & Campaign


Project Background 
A campaign with Sustainable Development Goal 13, Climate Action and the brand, Dilmah. 
The aim is to raise awareness to the SDG and promote Dilmah through digital posters on social media and a pop up store.

Brand Alignment
Dilmah revolves around its ethics and sustainability, caring for both people and the environment. This commitment aligns perfectly with Sustainable Development Goal 13.



Pop Up Store Location: Marina Square Linkbridge Atrium
Area: 84SQM, 14M x 6M,

Target Audience
Dilmah, a Sri Lankan brand known for its Ceylon tea, offers a variety of products including their ICED TEAS aimed at a younger audience. 

Campaign Tagline
To encourage people that they should start acting on climate change before it is too late.
Colour Scheme
Reflects both Sustainable Development Goal and Dilmah. Overall, they are lighter so as to give off the feeling of naturalness and vibrance to appeal to the younger audience.
Fonts
Gives off a sense of elegance and friendliness.



The flow is entering from the left and exiting on the right. 
Entrance
This first lets users learn more about what the pop up store is about: Who Dilmah is as a brand, and the importance of Climate Action.
The Tea Scents
Users can smell the tea leaves of Dilmah and learn more about their sustainable process of harvesting tea with a video.


This is followed by other touchpoint activities for more immersion. Finally, users can make purchase Dilmah products to support Dilmah. 
Draw Your Own Tree
Users can draw on the digital tablet any tree of their imagination. It will appear on the screen and many unique trees from different people are displayed throughout.
Make Pledge
After learning about the cause, users can make a pledge to show their support.
Photo Booths
Social media engagement.
Giant Recycling Bin
Based on the real Dilmah Iced Tea Bottle, the recyling bin is a bigger version for users to recycle their glass bottles and even take pictures with.

Dilmah Pop Up Store & Campaign
Published:

Dilmah Pop Up Store & Campaign

Published: