Walarem, an emerging homemade syrup brand rooted in the traditional beverages of Java, celebrates the essence of abundance with its range of prime products including Tamarind, Rosella, Nutmeg, and Sappanwood. Crafted with high-quality locally sourced ingredients, each syrup reflects the rich heritage of Indonesian flavors with a contemporary twist.
The visual direction adopted embodies a refreshing spirit, characterized by a playful combination of warm colors and explorative silhouette visualizations of its natural ingredients, creating a friendly and sweet impression. The logo mark draws inspiration from the shape of mandalas and seeds, symbolizing growth and transformation, while the logotype is inspired by old Javanese calligraphy, adding a touch of heritage to the brand’s identity.
© titis embun ayu
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