Charlie Ferguson's profile

Digital Strategy and Social Marketing

Agency: C2K Entertainment
Brand: Toyota Global
Role: Digital Strategist
Project Initiative: Social Marketing and Digital Deployment For Toyota’s Eco Next Globe (Microsite)

The objective of this innovative project was to visually illustrate the positive correlation between eco-car adoption and reduced global emissions, while empowering users to understand their personal environmental impact. I played a pivotal role in conceptualizing the user experience, including the integration of social profile data to create a personalized and dynamic output. By combining creativity and technical expertise, we brought to life an interactive globe that not only educated but also engaged users, inspiring a sense of responsibility and action towards a sustainable future.​​​​​​​
Digital Strategy and Social Marketing
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Digital Strategy and Social Marketing

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Creative Fields