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Vert Marine : branding /visual identity

_fx Deschamps
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brand identity Social media post visual identity Advertising branding Signage Icon symbol identity Brand Design
brand identity Social media post visual identity Advertising branding Signage Icon symbol identity Brand Design
Dive into excellence with Vert Marine.

During my ten years with Vert Marine, a leading provider of delegated public services for aquatic and sports facilities, I had the opportunity to steer and redefine the brand's communications strategy. Vert Marine, which manages an impressive network of centers welcoming over 11 million people annually across France, needed to evolve its image to stay ahead in a competitive sector.

Visual Rebranding
One of the main tasks was to modernize Vert Marine's visual signature. Without changing the historic logo, dear to the management, we improved the balance of colors and typography to refine the brand's identity. This renewed focus preserved the essence of Vert Marine while giving it a more contemporary and accessible look.

Social networks
We also redesigned Vert Marine's presence on social networks. The aim was to stimulate employees' creativity while respecting the company's codes. This initiative has encouraged freer, more personal expression, increasing internal and external engagement.
brand identity Social media post visual identity Advertising branding Signage Icon symbol identity Brand Design
brand identity Social media post visual identity Advertising branding Signage Icon symbol identity Brand Design
brand identity Social media post visual identity Advertising branding Signage Icon symbol identity Brand Design
brand identity Social media post visual identity Advertising branding Signage Icon symbol identity Brand Design
Internal newsletter

The creation of an in-house newspaper was another key step, aimed at strengthening employees' sense of belonging. This communication channel helped to unite teams around the Group's activities and news, reinforcing internal unity and cohesion.
brand identity Social media post visual identity Advertising branding Signage Icon symbol identity Brand Design
brand identity Social media post visual identity Advertising branding Signage Icon symbol identity Brand Design
brand identity Social media post visual identity Advertising branding Signage Icon symbol identity Brand Design
White Paper and Corporate Communications

To mark Vert Marine's 20th anniversary, we produced a historical white paper, documenting the group's successes and challenges. At the same time, we redefined the corporate communications identity for external media, ensuring a consistent and professional presentation to all the communities in the towns hosting our centers.
brand identity Social media post visual identity Advertising branding Signage Icon symbol identity Brand Design
brand identity Social media post visual identity Advertising branding Signage Icon symbol identity Brand Design
brand identity Social media post visual identity Advertising branding Signage Icon symbol identity Brand Design
brand identity Social media post visual identity Advertising branding Signage Icon symbol identity Brand Design
brand identity Social media post visual identity Advertising branding Signage Icon symbol identity Brand Design
These combined efforts have not only solidified Vert Marine's position as a leader in its field, but have also cultivated a more dynamic and committed brand, ready to sail into the future of leisure and sport in France.
brand identity Social media post visual identity Advertising branding Signage Icon symbol identity Brand Design
brand identity Social media post visual identity Advertising branding Signage Icon symbol identity Brand Design
Vert Marine : branding /visual identity
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Rouen, France

Vert Marine : branding /visual identity

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