![branding brand identity concepts Logotype Mascot mascot logo restaurant Restaurant Branding food branding Logo Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9c1560198430661.66419504e2d14.jpg)
Initial brand identity concepts for a burger restaurant we are currently working on. We start every branding project with 3 concepts, and then refine the chosen concept over 3 rounds of revisions. Our client wanted to personify their burger brand with a mascot, so we created 3 different hand drawn options to choose from. The overall creative direction for the project is mid century, nostalgic, Americiana fast food.
Which concept would you choose?
![branding brand identity concepts Logotype Mascot mascot logo restaurant Restaurant Branding food branding Logo Design](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/c9e2bf198430661.664193e1ce649.jpg)
![branding brand identity concepts Logotype Mascot mascot logo restaurant Restaurant Branding food branding Logo Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/079d22198430661.664193e1cd6bd.jpg)
![branding brand identity concepts Logotype Mascot mascot logo restaurant Restaurant Branding food branding Logo Design](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/18882a198430661.664193e1cee2a.jpg)
![branding brand identity concepts Logotype Mascot mascot logo restaurant Restaurant Branding food branding Logo Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/187679198430661.664193e1cfbee.jpg)
![branding brand identity concepts Logotype Mascot mascot logo restaurant Restaurant Branding food branding Logo Design](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6d18e7198430661.664193e1ccee6.jpg)
![branding brand identity concepts Logotype Mascot mascot logo restaurant Restaurant Branding food branding Logo Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dc395f198430661.664193e1cf403.jpg)