About the project: After the success of Green Finance Latin America, the IFC team identifies an opportunity to share knowledge and raise awareness in green banking. To achieve this, workshops were conducted with project leaders and partners to understand the needs of each audience in the banking and financial sectors, develop the value proposition, mission, and desired positioning. Graphic and audiovisual materials were designed for launches, events, and campaigns involving different partners.
Acknowledgment:
Working team: José Emilio Santos, Adriana Álvarez, Cristina Restrepo, Frank Carreño.
IFC: Marcela Ponce (Climate Finance Lead), Carlos Serrano (Business Development Lead).
